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Entertainment Industry Employer - Sacramento, CA US
Do you want to direct in a top 20 market, at a wildly creative station with an infinitely versatile set? Our anchors stand at podiums, walk to touchscreens, ...
digital media and marketing professional to be responsible for the planning and execution of digital... maintain email marketing programs with Exact Target......
digital media and marketing professional to be responsible for the planning and execution of digital... maintain email marketing programs with Exact Target......
For your reference, we have included the original job posting below.
Digital Program DIrector
Job Number:
43588400
Company Name:
Entertainment Industry Employer
Job Location:
Sacramento, CA US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Digital Program DIrector
The Sacramento Integrated Media department is looking for a Digital Program Director for our Sacramento stations - KFBK, KHYL, KSTE, KHLX and KQJK.
This position is based in our Sacramento offices. Job Description - The Digital Program Director is ultimately responsible for meeting digital audience goals - Analysis of metrics and diagnostics to shape strategy - Working with Programming, Marketing and Promotions to create and program brand-appropriate content to drive digital audience and user engagement - Finding innovative ways to use our digital properties to grow terrestrial ratings - Managing a team of Digital Content Directors and Producers - Working with Program Directors to strategize the most effective use of on-air inventory to grow digital audience - Working with Clear Channel Radio Digital to ensure that local sites are in line with national digital priorities. This includes finding new ways to evolve the symbiotic relationship of using national assets to grow local audience and vice/versa - Working closely with Integrated Sales to find on-brand ways to monetize our digital audiences - Owning digital marketing: marketing our stations through our own sites, ultimately overseeing social media programs and, where available, working with marketing directors/PDs to place online advertising buys - Developing and execution of social media strategy - Along with PDs and Marketing Directors, develop and maintain a long-term editorial and promotional calendar for each stations site - Identifying content partnerships that could be beneficial to the brands and working through the right channels to pursue appropriate avenues
